ZIWI needed a way to emotionally connect with both current shoppers and potential shoppers, through its social media channels - with metrics of driving more engagement with the brand and their social content.

Through an emotionally-led story, fit for social, we communicated that ZIWI is the pet food that helps pets achieve peak nutrition. The idea of ‘Find your Peak’ was a way to connect with the pet owner community - showing that living at your peak means different things for each pet and their owner. For some it’s living life at your physical peak, and for some it’s a moment and bond shared together.

Using content creators, ZIWI customers and their pets allowed us to cost-effectively capture a wide range of authentic content around New Zealand.